Denali National Park Hat background

Denali
National Park Hat

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Our Mission

I'm Ian - from Seattle, and at Rainier Hat Co. we're dedicated to giving back to the places that inspire us every day. From the glaciers of Mount Rainier to the grand prismatic springs of Yellowstone, our national parks are treasures that deserve our support.

That's why we've made a commitment that goes beyond the norm: donating all our profits to these natural sanctuaries. It's not just about creating high-quality (and awesome) hats inspired by the beauty of the outdoors, it's about contributing to the preservation of these areas for future generations to enjoy.

We donate 100% of profits to National Parks

Photo of Ian Johnson, Founder of Rainier Hat Co.

Design Inspiration

This design was inspired by a clear afternoon at Stony Hill Overlook where Denali rises fully into view roughly 40 miles to the southwest. The mountain's scale takes time to register because the surrounding tundra offers no familiar reference point and your eye keeps recalibrating as you look between the foreground and the summit. Clouds often collect along the upper ridgelines even when the lower slopes are visible and the summit can disappear into weather within the hour.

In the foreground, dwarf fireweed grows in low clusters along disturbed gravel and sandy soil with its pink flowers visible against the gray substrate even from a distance. A bull caribou moves through the scene at a slow pace, its velvet covered antlers branching wide as it grazes on sedges and low willows with a female caribou nearby. The herds form loose summer groupings when food is accessible across the open tundra and you can watch them travel slowly from one feeding area to another. The air at this elevation is cool and carries the particular damp quality of wet tundra even on clear days.

Design Process

Creating these National Park hats with their panoramic embroidery is a detailed process going beyond simply buying and reselling bulk designs.

The first step is a deep dive into what makes each park unique. From the Bison of Yellowstone and the Roseated Spoonbills of the Everglades to the panoramic views of Angels Landing in Zion, our goal is to highlight the beauty of each park. We try to find a specific viewpoint in the park to show off and what we need to do to capture the feeling of being there. While sometimes we ad-lib a bit of the design to include other elements to capture the feeling of the park as a whole, we try hard to find an actual place in the park you can visit even giving you an exact Google maps QR code with every hat.

Then we get to designing! Embroidery is naturally limited in colors and we use a 15 color (the most you'll find) edgeless embroidery process which takes upwards of 90 minutes and over 60,000 stitches per hat, but allows us to show off every detail from that epic mountain range to the colorful flowers in your favorite park.

Finally the design get digitized for embroidery, a sample is made for any final tweaks, and we go to production getting these fantastic hats on your heads.

And 100% of our profits are donated right back to our National Parks .

Visit the Inspiration

Stony Hill Overlook sits at roughly Mile 62 on the Denali Park Road, deep within the park's interior. Getting there requires a bus ride since private vehicles are restricted past Mile 15 at the Savage River checkpoint. The park operates both transit and narrated tour buses from the Wilderness Access Center near the park entrance.

The transit bus is the more flexible option, letting you hop on and off along the road to explore at your own pace. A round trip to Stony Hill takes most of a day so plan for an early departure and bring food, water, and layers since weather shifts quickly at this elevation.

From the overlook itself, the terrain opens into wide alpine tundra where caribou move through regularly during summer months. On a clear day the full mass of Denali rises to the southwest, its glaciated flanks visible from base to summit. Statistically the mountain is obscured by clouds roughly two thirds of the time so patience and a bit of luck matter here.

The area around Stony Hill offers good opportunities to observe plants like dwarf fireweed blooming in low clusters across the tundra through July and August. Bring binoculars for wildlife and a rain jacket regardless of the forecast. The park road itself is unpaved and the ride is long but the landscape along the way is worth the time.